Newsroom

B2B partnerships are becoming the growth engine for active travel tour operators and resellers — but collaboration is getting harder. The GUIBO B2B Network simplifies B2B travel distribution with a scalable workflow: share pre-season trip assets (GPX, TourMaps, demo bookings) and automate in-season booking releases with rebranding, partner-specific app choice, and notifications. Less manual work, faster partner onboarding, consistent traveler publishing.

Active travelers want to discover multi-day tours the same way they consume social content: fast, visual, and intuitive. If a route, its stages, distance, and elevation aren’t instantly clear, they move on — not because the tour is wrong, but because understanding it takes too much effort. GUIBO TourMaps remove this friction. They make complex multi-day tours immediately consumable and invite users to scroll, explore, and discover more — turning your website into a place trav

For years, many boat, bike, and hike tour providers have relied on B2C navigation apps to guide their travelers. It worked — for a while....

Many tour operators ask the same question: should we use an existing Tour Guide App or build our own? While custom development may seem flexible, the real cost starts after launch. Updates, maintenance, security and innovation become ongoing responsibilities. A platform built for many tour operators spreads costs, learns from thousands of trips, and improves continuously — making it the more cost-efficient and future-proof choice for most businesses.