The GUIBO B2B Network Explained: Seamless Reselling with the Largest Bike & Hike B2B Network (7,000+ Products, 100+ Brands)

In today’s travel market, partner collaboration is no longer a secondary channel. For many operators and resellers, it is the backbone of growth — and it is getting more complex as audiences fragment, brands multiply, and reseller expectations for speed and consistency rise.

What we see across the industry is simple: B2B only scales when collaboration becomes operationally effortless. Resellers need to work with many operators without building a new process for every partner. Operators need to supply many resellers without multiplying manual work — and without compromising brand control, content quality, or in-season responsiveness.

This is exactly why we built the GUIBO B2B Network: a shared collaboration layer designed for scale on both sides.

• Pre-season enables sharing trip assets — so partners can prep sales and support

• In-season enables sharing bookings — so B2B partners have always the same context and can fully automate traveler publishing

The strategic benefit is straightforward: GUIBO turns B2B cooperation into a repeatable operating model — so both operators and resellers can stay flexible, grow partner portfolios, and remain competitive in a market where specialization and brands are rising.

The GUIBO B2B Network is no closed shop!

We started as an enabler for Tour Operators to publish under any brand to any reseller — to be the ONE publishing solution our Tour Operators can cover ALL scenarios. This will stay true. However, when both sides are on GUIBO, a few workflows become even more seamless because they rely on shared security and automation. That’s why we offer an optional free reseller plan: an easy way to unlock those extra advantages — without making it a requirement.

GUIBO B2B Network use cases at a glance

For Resellers selling partner trips

In-season: access releases per booking from all partners in one place

All-in-One Dashboard	All shared releases in the Release Dashboard (with seller + operator download code).
Auto Re-Branding	Every release comes with a Trip Link under the reseller’s branding.
Auto E-Mail Notification	Alerts when new releases arrive (incl. seller + operator download code).
App Switch	Choose the app per partner (GUIBO App vs your white-label app).
In-App Welcome Letter (under construction)	A configurable welcome letter shown in the app’s service section.
B2B Comments (under construction)	Share booking-related notes with partners directly in the Release Dashboard with email notifications when new comments arrive.

Pre-season: access trip data for all partners — in one place

Demo booking	Showcase an example booking.
GPX files	Always up-to-date GPX access, centrally.
TourMaps	Interactive maps for website embedding.
B2B Comments	Trip-related B2B notes from operator to seller.

For Operators selling through partners

In-season: share releases per booking with specific resellers

Auto-sharing	releases are shared automatically when a seller is set and the seller is on GUIBO.
Auto Re-Branding	Trip Link matches the reseller’s look & feel.
Auto E-Mail Notification	reseller is notified when a new release arrives.
B2B Comments	booking-related notes back and forth in the Release Dashboard.

When reseller is not on GUIBO, Trip Links need to be shared manually.

Pre-season: share trip assets per partner on GUIBO Network

Access control	decide per partner and per guidebook what to share.
Demo booking	showcase an example booking for alignment.
GPX files	share GPX access.
B2B Comments	add any trip-level context relevant for the reseller.

For security reasons, pre-season sharing is not available outside GUIBO.